By now, most musicians understand that social media isn’t just helpful, it’s vital. It’s great that so many artists get this (while some still insist it’s a waste of time), but not enough spend the time and effort to build social media followings. Quite a few acts simply post what they want to their followers, but if very few people are tuning in, what good are all those promotional messages?
Building your following on all social media can be helpful when it comes to making a living in music, and sometimes artists need to step outside their comfort zones and do things they don’t necessarily care about in the service of getting their art out there. Adding to your follower count on Twitter may be more important than other platforms, as it allows you to share not just photos and videos, but text-only updates as well. Don’t think of it as a vanity exercise, but one more thing you can do to increase your chances of having your music reach a large audience.
If you’re not making the time to accrue new followers and build relationships on Twitter, you’re missing out!
In This Article
Twitter Gets Your Name Out There
Forge Industry Relationships
It Looks Good!
Get The Word Out
Twitter Gets Your Name Out There
When you’re getting started in your musical ventures, it’s important to remember that simply having people interact with your band, or even your band’s name, is a good thing. Whether it’s in a magazine, on a billboard, or online promotion through social media, the more someone sees your group’s logo or even just the name, the better. That’s just simple branding! The biggest advertising companies in the world know this, so take a lesson from them and make sure you’re everywhere!
Want to get your band’s name out there? Contact the Planetary Group today!
Forge Industry Relationships
Some Twitter accounts that aren’t people—those pages run by companies, brands, musical acts and so on—make the mistake of only posting. Of course, it’s good to share your thoughts, updates and news, but social media is meant to be social! It’s not just about saying what you want, it’s about conversing.
Twitter can be a fantastic platform on which to meet others, have conversations and forge relationships. When growing band’s Twitter account, you can talk to anyone and everyone. Feel free to start replying to posts made by other artists, record labels, venues, musical festivals, streaming services, companies in the industry and so on. You can also look up people who are in the business, follow them, and then just start chatting. Social media can be nothing but a place to post announcements, or a platform for making friends, and the latter option is far more rewarding and helpful when it comes to eventually promoting your work.
If you don’t have relationships with decision makers in the music industry, no need to worry. We do! Let Planetary Group aid your band with music PR and promotion to grow the right way!
It Looks Good!
This might sound shallow, but it’s the truth: The more followers you have on social platforms, the more you look not like a musician trying to make it, but as someone who already has. Some artists will claim that such surface-level things don’t matter, and while they shouldn’t, they do in the real world. When you’re applying to play at festivals, reaching out to booking people, or even trying to secure deals with brands or record labels, follower counts are important. Those in positions of power often glance at those first, and if yours are incredibly low, they may quickly move on to someone else.
Get The Word Out
Social media is a great way to connect with people and forge relationships of all kinds (as is mentioned above), but platforms like Twitter and Instagram are also how the vast majority of artists promote their own releases these days. If you want those who know and love you to hear about a new single, an upcoming show or tour, or perhaps to learn that your band has merchandise available to buy, you’re likely going to spend the bulk of your time and effort pushing that info on social sites. It’s easy to understand that the more followers you have, the more the good word will get out and spread. The more people who are tuned into your Twitter account, the more streams, views and sales you’ll likely see!
Okay, so you’re working on becoming Twitter famous. Great! Now let the Planetary Group do the music promotional work. Give us a call today: (323) 952-5050
