About Planetary Group

Founded in 1996 by Adam Lewis, The Planetary Group is an artist development firm. Planetary will tailor a campaign, based around an artist’s goals, that targets the most appropriate outlets for a release. Headquartered in Los Angeles with a satellite office in Boston, Planetary has its finger on the pulse of the current music scene.

What is the Planetary Group?

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels. You can see a list of our clients in the radio and digital marketing sections of this site.

The radio department structures a campaign that targets college radio, AAA, non-commercial, and commercial-specialty shows. The stations are solicited for airplay and feedback regarding the release. In addition, radio interviews and in-studio performances are coordinated in touring markets wherever possible. Planetary’s radio and tour support can provide the necessary groundwork that would ensure advance exposure in your pending tour markets.

In addition to airplay, increased public interest and awareness comes about through features, interviews, reviews, previews, and anything else that attracts people in the digital world. The digital marketing side of Planetary offers national campaigns for record releases, tour press to alert local media to shows, and a smaller tastemaker campaigns geared towards blogs. Planetary digital marketing focuses on online media exclusively, and at online & print with tour press. Planetary digital marketing provides a network for music to be heard via working relationships with writers, freelancers, bloggers, and site owners. Planetary strives to get your music listened to, and then facilitates the writers’ work by providing what they need to cover the music.

The Planetary Group will put your band on the radar.

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Our Team

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

meet our team

In The Press

Learn why we’re the leaders in the radio promotion industry and how we’ve helped thousands of musicians reach broader audiences through radio.

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Ready to Get Started?

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

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Hear It From Our Clients

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

Working with Planetary has been awesome! Their weekly reports are super detailed and make it easy to track how the promo is doing. They have been super supportive and great and explaining the data we get every week! This has been super helpful as a first timer! I will personally be back!

C. Malz

Worked with Planetary on our first full length album on a US/CAN radio campaign. The album did well, charted all over North American stations and we got to make some in roads for interviews and live sessions. The weekly reports were very helpful as well.

A. Suns

I just finished an 8 week campaign with The Planetary Group. The entire team was professional, competent and friendly to work with. The campaign was very effective in getting my music very significant airplay with medium rotation on multiple station and even as high as a top 10 rotation.

C. Taylor

Our Blog

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

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For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.